Meetings & Events: Campaign Results
Goal: generate leads from DC -area event planners and decision -makers interested in hosting events in Ithaca.
2.3M
Ad Impressions
Across LinkedIn, programmatic
display, and Google
310,181
Page Events
Actions (clicks, scrolls, etc.) taken
on the Landing Page
$0.15
Cost Per Click
(LinkedIn + Display)
Industry benchmark for
niche audiences on LinkedIn:
$15–$25
54%
Landing Page
Bounce Rate
Industry typical range:
70% to 90%
Performance by Platform
Platform Impressions Clicks Click Rate Cost/Click Spend
LinkedIn 356,128 5,157 1.45% $1.89 $9,750
Programmatic Display
1,045,627 2,142 0.20% $3.18 $6,806
Google Display 935,423 112,106
11.98% $0.01 $906
Total 2,337,178 119,405 5.11% $0.15 $17,462
