Issue link: http://visitithaca.uberflip.com/i/1544924
Executive Summary: Meetings & Events Market Reach & Awareness 2.3M+ impressions delivered to DC -area event planners across LinkedIn, programmatic display, and Google, positioning Ithaca as a competitive meetings destination. Engagement & Performance 119,405 clicks and 310,000+ on -site engagement actions driven at an average $0.15 cost per click —significantly outperforming industry benchmarks for B2B audiences. Lead Generation 111 qualified leads captured through lead forms, email campaign activity, and in - person engagements, representing high - value planners actively exploring Ithaca for future events. This four -month campaign successfully combined digital marketing and on -the-ground trade engagement to build awareness, drive engagement, and generate qualified leads within the Washington, DC meetings market —establishing a strong foundation for future group business growth. In-Market Trade Activation Executed high -impact engagements including Connect Winter Marketplace (370 attendees), D.C. Planner Dinner (19 RSVPs), and FLEX Breakfast event (100+ planners), driving direct relationships with priority organizations. Sustained Planner Engagement Maintained ongoing outreach through targeted newsletters (average 38.8% open rate and 13.3% click -through rate), reinforcing Ithaca's meetings value proposition throughout the campaign. 6