Top-Performing Ad Creative
These ads earned the most engagement. Understanding what worked informs future creative development.
LEISURE
"Dear DC" Video
Panoramic video of Ithaca with escape -from-
the-city messaging. Led all active creatives with
2.13% click rate and $0.32 cost per click.
Top volume + efficiency
"Ithaca is Gorges" Carousel
Nature photography carousel featuring gorges
and waterfalls. Strong engagement with
outdoor imagery resonating with DC audiences.
Highest engagement
"Cheers to Ithaca" Wine Still
Wine country imagery pairing Finger Lakes
vineyards with local food. Tapped into the food -
and-drink travel motivation.
Best niche performer
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