Leisure Campaign: Results
Primary goal: put Ithaca on the radar for DC -area leisure travelers considering weekend getaways.
1.3M
Ad Views
(Impressions)
Number of times our ads
were shown to DC residents
4.04%
Click-Through
Rate
Industry benchmark:
1.0% to 1.5%
$0.16
Cost Per Click
Industry benchmark:
$0.70
152,871
Page Events
Actions (clicks, scrolls, etc.) taken on the
Landing Page
Performance by Platform
Platform Impressions Clicks Click Rate Cost/Click Spend
Meta (Facebook/Instagram) 970,166 20,038 2.07% $0.38 $7,614
Google Search 65,407 1,471
2.25% $0.33 $489
Google Display 270,170 31,218
11.23% $0.01 $223
Total 1,305,743 52,727 4.04% $0.16 $8,326
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