Meetings & Events: Lead Generation
1,230
Planner Contacts
3
Events Attended
8
Designed Email Campaigns
Institute of International
Education
Council for Responsible Nutrition
Sauda Johnson
Director of Education & Events
Society of Breast Imaging
Jennifer Luettinger
Senior Director of Education & Meetings
Examples of top leads generated
111
Total Leads
(as of 03/ 17)
Through a strategic mix of direct planner engagement and in -market activations, the campaign successfully generated awareness, r elationships,
and qualified leads within a highly competitive meetings market.
7
1
1 Digital Campaign spanning
LinkedIn, Google and
StackAdapt
