Active Optimization: How We Improved Results
Digital campaigns require ongoing, hands -on management. Here is how our team refined targeting, creative, and budget allocation over 14
weeks to drive steadily improving performance.
Leisure: Cost Per Click Over Time (Meta) Meetings & Events: Cost Per Click Over Time (LinkedIn)
What we did:
• Used existing Visit Ithaca assets
• Shifted budget from underperforming awareness ads to higher-converting campaigns
• Introduced co-branded United Airlines creative
• Tested and rotated three rounds of ad creative
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