Executive Summary: Leisure
Leisure Awareness
Our ads were displayed 1.3M times. Cost
per click dropped 30% over the campaign
through active optimization.
Landing Page Visits
30,282 visitors to our Hello DC Leisure
Landing Page throughout the campaign.
Landing Page Actions
152,871 actions taken on our Hello DC
Leisure Landing Page throughout the
campaign.
This four -month campaign targeted the Washington, DC metro area with a leisure awareness strategy promoting Ithaca as a getaway
destination. Performance exceeded industry benchmarks across every major metric, with costs declining consistently through ha nds-on
optimization. The campaign reached over 1.3 million ad views, drove more than 30,000 landing page visits, and established Ith aca as a
viable competitor for DC travelers' attention.
How to read this report: This report uses a few advertising terms that are defined throughout. The most common: Impressions = the number of
times an ad was shown to someone.
Clicks = the number of times someone tapped or clicked on an ad. CTR (click -through rate) = the percentage of
people who saw an ad and clicked on it.
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