Ithaca/Tompkins County

Annual Report 2017 Online

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6 "All I can say is what a beautiful course!!! This was my first time in Ithaca and it was gorgeous. Running the Black Diamond Trail and the Cayuga Waterfront Trail is absolutely perfect for this race. Then to top it off by running past Ithaca Falls and finishing in downtown was awesome. The race is so laid back, which I think gave it some of its charm. I think I found my new favorite Half Marathon!!!" Darcy from PA, Gorges Ithaca Half Marathon Runner 2016 Member News Items Shared 2017 150 440 QUICKFACTS: There were 98,566 unique searches on our online directory this year. We had 26,041 unique users on our site. Open rates on our emails average 26%, with over 4,000 people reached this year. We average over 14,000 pageviews a month on our website, totaling over 160,000 annually! Keeping you in the know: We sent 179 emails to our over 4,000 recipients in 2017. We send communication via press release, newsletters, and eblasts. Sharing your Stories Maximized Newsletters In the spring of 2017, we shifted our newsletters to Monday morning and changed our updates so that we could offer you more content than ever before. Because of this shift, we were able to nearly quaduple the amount of member stories, events and news featured in 2016! Shop Local: Prioritizing our Economy In the fall of 2017, the Chamber promoted Shop Local once again. We featured local business owners and retailers speaking about the importance of shopping locally on the radio as well as running digital advertising and sending six Shop Local emails, featuring 25 individual businesses. Online Member Directory: Driving Potential Customers to You The Chamber directory had a grand total of 98,566 unique searches searches this year, made of of searches by name, category, and keyword. Make sure to optimize your chamber listing for the best search results!

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