Issue link: http://visitithaca.uberflip.com/i/589626
PR News: Uncovering the Commons for the NYT The launch of the new Ithaca Commons deserved major media coverage so the CVB pulled out all the stops to make it happen. Working with Downtown, City Hall, local businesses and PR firm Quinn and Co., the CVB succeeded in getting the Commons featured in the New York Times. Its story "Ithaca Remakes Town Square" (Sept. 2) reached an audience of 2 million print edition readers and another 70 million online viewers monthly. Intro / Visitor Services / Marketing / Sales Email marketing contact growth exceeds 46% YTD Facebook is the #1 referrer to VisitIthaca.com with 8.25% of all traffic Views Steady, Impressions Spike Site traffic continues to grow, with a huge 18.5% increase YoY. Efficiencies in the new VisitIthaca.com will likely cause page views to drop, as visitors will need to navigate to fewer pages to find the information they need. } Email Growth YTD } Facebook Influence } YTD Web Traffic Facebook is the #1 Referrer to VisitIthaca.com The power of social media is here to stay. Visit Ithaca received over 8.25% of all traffic from Facebook. For very little budget investment, this social tool is our biggest advertising asset. Facebook hits 25,000 likes Email Marketing Success It takes as much time to send a Visit Ithaca email to 37 people as it does to send to 37,000 - so that's why we increased the emphasis of growing our lists, and succeeded in 46% growth. 46% email marketing contact growth YTD VisitIthaca.com receives nearly 1million impressions, a 18.5% increase YoY 776,976 953,534 2,958,347 2,977,539 > > 0.6% Increase in Pageviews Q1-3, YoY 18.5% Increase in Impressions Q1-3, YoY