Ithaca/Tompkins County

Q3-CVB-Report-FINAL102015

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Intro / Visitor Services / Marketing / Sales Total Visitor Touchpoints } 10% increase in overall visitor touchpoints in Q3 2015 YoY Nearly $200k in economic impact from chat booking fulfillment Chat increases 400% in Q3 YoY Chat Inquiries } Q3 Chat Inquiries, 2,036 Chat Positively Impacts Q3 Overnight Reservations With the new online chat service, nearly 600 overnight stays were generated, resulting in nearly $200k in economic impact. 2,036 chats were conducted in Q3 alone - a 400% positive increase in chats YoY. L o d g i n g W a te r f a ll s Total: 10,530 Total: 11,610 Visitor Touchpoints Increase 10% in Q3, YoY The Visitor Services team is busier than ever, taking on a steady number of walk-in visitors, plus a huge boom in online chat inquiries, bringing total touchpoints to 11,610. Emphasis on Local Outreach Off site booths at several local events have increased the number of overall visitor engagements and email marketing touchpoints. A major push to bring campus visitors in to town is also achieved via off site campus visits and outreach sessions.

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