Issue link: http://visitithaca.uberflip.com/i/549770
Intro / Visitor Services / Marketing / PR / Sales 12 million+ impressions outside of Key West PR, 728m regional Key West brings over 6.5 million impressions, $3.8m media value 430 Broadcast Outlets > Nielsen Audience 649 Online Outlets Impressions Quinn PR agency hired to pitch Ithaca Commons re-launch QUINN PR, Ithaca Commons The Ithaca Commons project is a once-in-a-lifetime opportunity to gain some BIG PR for Ithaca. QUINN has been contracted to pitch exclusives to the New York Times and Wall Street Journal, as well as secure media stays for travel and lifestyle publications. Web & Broadcast Hits Record PR Impressions Result from Key West promo Good Morning America, CNN, The Weather Channel - every media outlet nationwide (and beyond) was buzzing about Ithaca, resulting in over $3.8 million in earned media value. } > Regional PR Regional Tourism Council puts FLX in the national spotlight The Finger Lakes Regional Tourism Council and QUINN PR have brought nearly 7.3 million impressions to the region from national media like Travel + Leisure, USA Today, and the New York Times. } Lakehouse PR } Lakehouse Sweepstakes get a PR boost in traffic, entries Features in Conde Nast Traveler and Thrillist online helped drive entries to the lakehouse sweepstakes/email marketing campaign generator. Approx. 10% of all page traffic generated from these PR hits. Notable 2015 Stories Include: