Intro / Visitor Services / Marketing / PR / Sales
VisitIthaca.com receives
over 1.4m pageviews, a 23%
increase YoY
Key West PR hit brings
200,000 new visitors to
VisitIthaca.com
Key West Remarketing CTR's
exceed industry average by
4000%+
}
Key West PR Web Impact
The 7 days following the web
pop-up that launched on Feb 15
yielded nearly 200,000 hits on
desktop and mobile. This spiked
desktop traffic 166% and mobile
539% for that time period YoY.
+166%
Desktop Traffic
+539%
Mobile Traffic
}
295,573
501,143
1,192,318
1,542,721
>
>
Remarketing Brings Traffic
The Key West hit brought nearly
200,000 eyes on VisitIthaca.com,
and in turn, we collected nearly
200,000 IP addresses, which were
used for targeted remarketing
campaigns.
CTR's were between 4,050 and
5,600% higher than the industry
average.
Mobile is the New Desktop
The big news for this year? Q1-Q2,
mobile has brought in 36% of all
site traffic, up from 17% in 2014.
Both desktop and mobile traffic
is up YoY.
The two have amassed over 1.5
million page views.
17,655 impressions
403 clicks • 2.28% CTR
184,870 impressions
3,062 clicks • 1.66% CTR
Remarketing brought neary 3,500 additional hits to the lake
house sweepstakes page.
}
Campaign
ROI
85%
Contact Increase
16,842
New Q1 Contacts
48,377
Resulting Web
Hits
10million
Impressions • 4.8 paid
• 5.2 PR
Lake House Campaign Success
It takes the same amount of time
to send an email to 10 people as
it does to send to 10 million. The
lake house sweepstakes drove
our e-marketing list up with over
18,000 entries.
}
Remarketing
Traffic
New, fully adaptive,
mobile-first
VisitIthaca.com will
launch in August
361 Twitter followers
32% increase
24,363 Facebook Likes
12% increase
41% Increase in
Impressions Q1-2, YoY
23% Increase in
Pageviews Q1-2, YoY
Web
Traffic
Impact
YTD
Web
Traffic
