2 0 2 5 A N N U A L R E P O R T
Top Performing Organic Posts:
126 REELS POSTED TO FACEBOOK & INSTAGRAM, GENERATING OVER 2.8M VIEWS
2 0 2 5 A N N U A L R E P O R T | 1 5
S O C I A L M E D I A
Amplifying our Destination
Facebook
1.5M VIEWS
· 1.3M organic
· 170K from ads
864.5K ESTIMATED REACH
26.6K CONTENT INTERACTIONS
· 12.5K from followers
· 14.1K from non-followers
2.3K NEW FOLLOWERS
174%
71%
Instagram
873.6K VIEWS
· 856.6K organic
· 16.9K from ads
214.4K ESTIMATED REACH
· 152.5K organic
· 24.2K from ads
23.2K CONTENT INTERACTIONS
5K NEW FOLLOWERS
60%
97%
TikTok
255K VIEWS
29.6K CONTENT INTERACTIONS
1.6K NEW FOLLOWERS
"What Ithaca will look like
in just a few months"
February 2025
Instagram:
· 55.4K views
· 3.9K interactions
"50 Years of the Commons"
September 2025
Facebook:
· 144K views
· 2.6K interactions
Instagram:
· 33.2K views
· 2.2K interactions
"Farmers Market
Rutabaga Curl"
December 2025
TikTok:
· Reengaging with TikTok
(63% of viewers are 18-34
years old)
· 174K views
· 20K likes
