76 MILLION+
1 6 | V I S I T I T H A C A
M A R K E T I N G
Earned Media
TBEX North America
Attended TBEX North America
conference in Québec City, Canada,
which focused on travel writers &
content creators.
19 one-on-one appointments
taken, along with tabling.
Leveraging I LOVE NY
· In collaboration with ILNY,
hosted Tara Shetterly
(@tara_shett), a wheelchair
user, to highlight accessible
vacation options in the Finger
Lakes.
· 47 themed ILNY blog posts
included businesses and
attractions in Tompkins County
as a result of our pitching:
· Black-Owned Businesses to Visit in New York State
· 2025 The Ultimate Guide to New York State Cider
· 28 Spring Festivals You Can't Miss in New York State
· A Wheelchair Accessible Outdoor Getaway to the Finger Lakes
· Where to Celebrate 2025 Pride in New York State
Hosting Media
In addition to the winter campaign
with Cortland County, and supporting
the German Media Fam tour, Visit
Ithaca hosted:
· 1 travel content creator in spring
to focus on cider and shopping in
small businesses
(@carlymarietravelwithme)
· 2 writers + 1 photographer for
the Fall tour in collaboration
with the FLRTC (AAA Article)
Why New York's Underrated
Finger Lakes Should
Be On Your Radar
John Sizemore,
National Geographic
UVM: 6,398,013
THOMAS FARLOW, ALAMY
A Starter Guide To Wine Tasting
In The Finger Lakes Of Upstate
New York
Rachel King, Former Contributor,
Forbes
UVM: 78,108,059
GETTY
21 Best Places to Travel
in September
Patricia Doherty,
Travel+Leisure
UVM: 11,749,057
LAUREN BREEDLOVE
Readership across all earned media
hits, including print and digital!
