S A L E S Y E A R O V E R Y E A R C O M P A R I S O N
2025 Sales Success
Total Appointments and
Meetings by Market:
· 156 for Meetings & Conventions
· 60 for Domestic Travel Trade
· 21 for International
· 25 for Sports
German FAM hosted
In July, we hosted five members of German
media organizations through Wine, Waters,
& Wonders program with Singapore Air Lines
in celebration of their 30-year anniversary of
direct flight between Frankfurt, Germany and
JFK International Airport.
Guests stayed at the La Tourelle Hotel & Spa
with dinner at Taverna Banfi.
Building a Sports Market
Participated in the Sports ETA 2025
Symposium, where we hosted an event
in collaboration with the New York State
Destination Marketing Organizations
(NYSDMO), which was attended by clients
from Playeasy, Huddle Up Group, and
NorthStar Sports. We also had dinner meetings
with rightsholders from USA Judo, USA
Handball, and World Axe Throwing.
2 0 2 5 A N N U A L R E P O R T | 1 7
International Relationship Building
I Love NY Canada Visit
Through video presentations of top attractions
and 1:1 meetings, our team conveyed that
New York Loves Canadians! Visit Ithaca
met with 45 top producing travel trade
representatives in Montreal, Québec and
Toronto resulting in news features in five
travel media outlets.
2025 Totals
Leads
Room Nights
Economic Impact
2024 Totals
Leads
Room Nights
Economic Impact
Definite
38
4,403
$1,119,827.00
Definite
50
13,022
$2,163,810.00
Tentative
79
15,559
$4,142,109.00
Tentative
82
20,691
$5,421,392.00
Total
117
19,962
$5,261,936.00
Total
132
33,713
$7,585,202.00
