1 4 | V I S I T I T H A C A
M A R K E T I N G
Campaigns with Conversions Connecting & Collaboration
BrandUSA: Spring programmatic
digital campaign
· Included an Expedia booking page for
conversions (targeting Eastern Canada)
· 228 room nights booked
· $58,952 estimated gross revenue
Sojern: Winter programmatic
digital campaign
· Targeted travel intention and style rather
than a specific geographic location
· 150 hotel nights booked
· 921 confirmed travelers
· Top performing markets:
NYC, Washington DC, Boston, Chicago
Pack Up & Go: Sweepstakes and
digital campaign
· Partnered with a custom travel
experience platform targeting 35–44
year olds who are frequent travelers
· 120K+ total impressions across social
and email
· 1,183 entries for an Ithaca sweepstakes
30% YOY
Cayuga Lake
Scenic Byway:
Supported activity book
update and a paid video
ad, in collaboration with
Seneca and Cayuga
counties (Fall 2025).
767K YOUTUBE VIEWS
Wheel the World:
20 Tompkins County
attractions verified
and added to this
leading travel planning
platform serving people
with disabilities.
44% YOY
Terroir + Texture Event:
In partnership with
NY Cider Association,
presented a local cider
and cheese ticketed
event at Moosewood
(May 2025).
