Dedicated Agriculinary
Tourism Coordinator
on staff
40,017 Ithaca is Gorges
Facebook followers
1,664,110 VisitIthaca.com
pageviews
GOAL: Enhance Visitor oriented capabilities of IthacaEvents.com
RESULTS: Our new events calendar has 138,163 page views, the most viewed page on
the website! The search functions allow visitors to get event results based on their specific
interests.
Dedicated Agriculinary Staff: Farming New Visitors!
The CVB now has a person dedicated to the development of visitor ready farms and culinary
experiences, thanks to both a USDA grant and an STI grant from Tompkins County Tourism Program.
Some early successes include 20 new visitor-ready farms, new photo stories about agriculinary
tourism experiences, increased social media engagement, and an extremely successful countywide
Open Farm Days in August 2017. The event
brought in 640 people on the Saturday, and 756
on the Sunday of Open Farm Days weekend. 32%
of these visitors were from outside of Tompkins
County. The biggest draws were the animal farms,
most notably Bel Canto Farm and Glenwood Farm
which both received over 200 visitors.
Ithaca is People Instagram Takeover
Ithaca is People Instagram account continues to be
curated by Tompkins County residents each week,
resulting in a 67% increase of new followers in the
first half of 2017.
Digital Growth
Website analytics, Instagram, and
Facebook demonstrate that waterfalls
still receive top engagement. Unique
website users to VisitIthaca.com was
362,902 (2% growth over 2016). We also
saw a 4.4% increase of website traffic
from China, which we'd like to attribute
to the work of the Sales team. #1
referral to VisitIthaca.com is Facebook.
MARKETING
"I really had fun, and we got a
nice little bump in followers
at the Johnson to boot."
– Andrea R. Potochniak
Editorial Manager,
Herbert F. Johnson
Museum of Art
Facebook Ithaca Farm to Fork
Followers
Engagement
AUG
DEC
1,213
4,500
2,442
10,000
698,172 1,664,110
2016 2016 2016 2017 2017 2017
Total Website
Page Views
VisitIthaca
Instagram
Followers
VisitIthaca
Facebook Page
Likes
37,857 40,017 3,542 5,782
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