PR: 2017 Emerging
Nature Destination
of United States!
860 million+ media
reach for Tompkins
County
Canadian Campaign
generates nearly a half-million
cross-border impressions
Luxury Travel Guide 2017 Emerging Nature
Destination of the USA
The CVB is proud to share that Ithaca has been named
the 2017 Emerging Nature Destination of the United
States by Luxury Travel Guide, just one of the many
top tier features about our destination.
A Welcome Surprise: Cross Border Showcase
Our continued partnership with the largest Canadian
tourism campaign in the country, including inserts in the
Toronto Star, has reached approximately 350,000 people
out-of-market in 2017. Radio Spots aired averaged a total
of 120,000 listeners in 5 targeted regions in the Canadian
market.
2017 County Specific Media Reach 860,856,865
The CVB's pitching efforts helped Ithaca & Tompkins County
reach over 860 million people with features in media outlets
such as Pure Wow, WCNY, Thrillist, Live for Live Music, New
York Times Travel Section, Travel + Leisure, LA Times, and
Food Network.
PUBLIC RELATIONS
MILLION
860+
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