Issue link: http://visitithaca.uberflip.com/i/1013621
How May We Help You? Chat continues to be utilized as an additional way for visitors to reach usand one they find extremely helpful. Destination Brand expands to 26 countries thanks to new retail outlet at Taughannock Total Visitor Touchpoints are up 6% over 2017 VISITOR EXEPRIENCE TEAM The Overlook at Taughannock serves 20% of all visitor touchpoints Welcoming Our Guests: The Visitor Experience Department welcome centers and outreach efforts continue to be successful, demonstrating a 6% increase in touchpoints over 2016. Visitor Touchpoints YOY 2017 Top Domestic Feeder Markets by Travel Party: NY: 50% PA: 12% NJ: 7% 2017 Top Int'l Feeder Markets by Travel Party: US: 84% Canada: 5% Israel: 2% UK: 1% Germany: 1% China: 1% GOAL: Develop a comprehensive, coordinated strategy for providing more visitor information to campus visitors, including parents, alumni, prospective students and their families, and conference attendees. RESULTS: The Visitor Experience and Sales teams engaged with over 25,000 visitors on campus and throughout the community. The addition of monthly touch base meetings with Cornell University and Ithaca College core teams have helped the CVB to increase its outreach to meeting and event planners, office professionals, prospective students. Brand Awareness: Gorges Gear Goes Global! Visitors from 26 countries and 43 states made purchases at the Overlook at Taughannock during 2017. The top countries outside of the US were Canada, United Kingdom, Israel, Germany, Australia and Russia. The top transactions from states outside of NY were PA, OH, NJ, CA, FL. Total Sales: $75,321 Total Receipts: 3,495 Average sale per transaction: $21.55 Bragging rights: Priceless! TG Requests Phone Calls Website Chats DVC Walk In ESD Walk In TFSP Walk In Offsite Events Total 2017 2016 YOY% Change 3756 1709 3944 6520 4543 32,146 24,950 77,568 4376 1850 3096 9932 7649 25,908 20,227 73,038 -14.2 -7.6 +27 -34.4 -40.6 +24.1 +23.3 +6.2 Lodging/Camping Waterfalls/Outdoor Recreation Events Attractions CVB/Chamber Off Line Chats Restaurants Transportation/Directions College Visits/Information Other/Misc. Chat Top 10 3,944 Total Chat Inquiries "Excellent service and great for visitors to have access to someone for advice." – Chat guest from Oleans, Ontario, CA 2