Ithaca/Tompkins County


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With a busy summer in the books and a strong fall in the works, we close another positive quarter for Tompkins County Tourism with all key measures of performance up in the quarter and year to date. Once again, the CVB's Group Sales, Marketing and Visitor Services departments all had a hand in the success. Along with completing final preparations for the Global Food Security Conference, the CVB Group Sales department attended 3 shows, and processed 28 leads. The CVB Marketing Department launched a totally redesigned while supporting the celebration of the new Ithaca Commons with ad campaigns and PR outreach in key target markets. Our efforts yielded a glowing story in the New York Times reaching millions of readers. Visitor Services was likewise busy helping 400% more online chat guests, plus a steady flow of walk-ins and off-site guests in our offices and at events on both campuses. With fall foliage in full swing, we anticipate Q4 to echo our year to date success and close out a record-breaking 2015. Ithaca-Tompkins 62.5% $154.58 $96.63 452,088 282,595 $43.7mil +1.4% +2.4% +3.9% 0% +1.4% +3.9% NY Ex. NYC 62.4% $117.17 $73.13 +0.6% +3.0% +3.6% +1.1% +1.7% +4.8% USA 67.3% $120.35 $80.94 +2.0% +4.7% +6.7% +1.0% +3.0% +7.8% Q1-Q3 2015 Lodging Market Performance (STR) OCC Rate* Avg Daily Rate RevPar** Supply Demand Revenue *Occupancy Rate **Revenue per available room Intro / Visitor Services / Marketing / Sales Bruce Stoff, Director Ithaca/Tompkins County Convention & Visitors Bureau A Message from Bruce Stoff, Ithaca/Tompkins County Convention & Visitors Bureau Director

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