Ithaca/Tompkins County
Convention & Visitors Bureau
Q1 2015 Report
From the Director, Bruce Stoff --
In what is a traditionally known as a slow quarter of the year for tourism, the CVB took the spotlight
nationwide with a carefully planned PR campaign that might have told people to go to Key West.
Millions of impressions later, Ithaca is top of mind with potential travelers that have been exposed
to the areas waterfalls, wine, higher ed opportunities, and vibrant downtown scene.
Not only is PR breaking records, but YTD occupancy rate is in the green. Up 2.3% YoY, it's the
combined result of a stellar effort from all three CVB departments, Group Sales, Marketing and
Visitors Services. Overall county numbers from Smith Travel Research confirm – 2015 is on track to be
a record-breaking year for tourism.
Ithaca-Tompkins
45.9%
$129
$59
$8.8mil
2.3%
1.2%
3.6%
0%
2.4%
3.6%
NY Ex. NYC
48.3%
$103
$50
3.1%
2.6%
5.0%
3.4%
6.1%
USA
61.1%
$117
$71
3.1%
4.7%
7.9%
4.7%
9.1%
OCC Rate*
Avg Daily Rate**
RevPar
Supply
Demand
Revenue
Q1 2015 Lodging Market Performance (STR)
*Occupancy Rate **Revenue per available room
