Ithaca/Tompkins County

CVB 2015 Q1 Report

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Ithaca/Tompkins County Convention & Visitors Bureau Q1 2015 Report From the Director, Bruce Stoff -- In what is a traditionally known as a slow quarter of the year for tourism, the CVB took the spotlight nationwide with a carefully planned PR campaign that might have told people to go to Key West. Millions of impressions later, Ithaca is top of mind with potential travelers that have been exposed to the areas waterfalls, wine, higher ed opportunities, and vibrant downtown scene. Not only is PR breaking records, but YTD occupancy rate is in the green. Up 2.3% YoY, it's the combined result of a stellar effort from all three CVB departments, Group Sales, Marketing and Visitors Services. Overall county numbers from Smith Travel Research confirm – 2015 is on track to be a record-breaking year for tourism. Ithaca-Tompkins 45.9% $129 $59 $8.8mil 2.3% 1.2% 3.6% 0% 2.4% 3.6% NY Ex. NYC 48.3% $103 $50 3.1% 2.6% 5.0% 3.4% 6.1% USA 61.1% $117 $71 3.1% 4.7% 7.9% 4.7% 9.1% OCC Rate* Avg Daily Rate** RevPar Supply Demand Revenue Q1 2015 Lodging Market Performance (STR) *Occupancy Rate **Revenue per available room

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