+39%
Downtown Visitor Traffic
+3%
East Shore Visitor Traffic
17,000
Total 2014 Walk-in Visitors
New Online Chat Service Doubles
Visitor Inquiries
Implementation of a new chat
feature doubles the number of visitor
inquiries since implementation. Aug-
Dec inquiries shown.
1258
Phone
1276
Chat
Welcome! Visitor Services Innovates
to Reach More Travelers
*based on $150 ADR from Smith Travel Research Study
Visitor Center Walk-In Traffic At
All-Time High on Commons
The Downtown Visitor Center saw it's
highest foot traffic ever. This bodes
well for the future with Commons
construction wrapping up in 2015.
2014 Overnight Gross Sales from Chat
Inquiries (Based on $150* ADR)
$129,150
Short-Term Stays
$36,450
Long-Term Stays
Visitors Services Outreach Grows
The team takes it on the road with
increased Visitor Services booth
presence at college graduation,
student return and major tourism
events.
Growth in visitor interaction as
measured by travel guides distributed
at events YoY.
Online Chat Doubles
Travel Inquiries
Walk-In Traffic Rebounds
to 17,000 Visitors
+35% Travel Guide
Distribution
}
Phone
vs
Chat
Inquiries
}
Downtown
&
ESD
Traffic
}
Outreach
Increase
Knowing What Visitors Want
Transcripts from the newly
implemented chat service allow the
Visitors Services Team to identify
top visitor questions with statistical
precision.
Here's what visitors ask us:
5
49% Accommodations
12% Attractions
9% Events
8% Directions &
Transport
7% Gorges
6% Dining
3% Camping
3% Breweries &
Wineries
}
Top
Visitor
Questions
