Looking Forward: 2015 Goals
Ithaca/Tompkins County Convention & Visitor's Bureau Staff
Bruce Stoff • Director
bruce@visitithaca.com
Mary Rachun • Director of Sales
mary@visitithaca.com
Sarah Imes • Sales Manager
sarah@visitithaca.com
Kristy Mitchell • Integrated Marketing Manager
kristy@visitithaca.com
Jodi LaPierre • Visitor's Services Manager
jodi@visitithaca.com
Rachael Atkins • Asst. Visitor's Services Manager
rachael@visitithaca.com
More Efficient Marketing
More Local Outreach
More ROI from
Visitors Services
8
Group Sales:
Emphasize midweek group tours to meet or exceed the 13 tour companies that included
Ithaca itineraries in their catalogs in 2014.
To increase local service and maximize potential conference bookings, conduct 24 biweekly
sales blitzes on campus at Cornell, Ithaca College, TC3 and in the community.
Visitors Services:
Encourage longer stays and increased visitor spending (upselling) by instituting an
incentivized sales program.
Expand its reach by attending more local events and by using new outreach technology.
Marketing:
Report individual ad campaigns, click-through rates, share rates and web visits to
increase consumer engagement and effectiveness.
Continue to promote midweek room sales to surpass the $300,000 generated in 2014.
Increase impressions of web impressions, social media impact, and public relations
exposure.
