2014 Marketing Roundup: Striving for
Multi-Platform Efficency & Impact
+11.3%
Desktop Traffic
+157.5%
Mobile Traffic
}
2015: A Year of Digital Growth
While desktop traffic consistently
grows, mobile traffic has spiked—the
shift to mobile now accounts for 33%
of all traffic. Digital ad campaigns
yielded over $50k web hits.
Seeking a No-Cost Travel Guide
The Travel Guide is celebrated
annually as the #1 tourism marketing
piece. We can now celebrate an 81%
decrease in cost over a three-year
period.
}
Midweek Advertising Success
In an effort to promote off-peak room
sales, the CVB invested in midweek
travel banners. With 1,800 click-
throughs to purchase, the campaign
ROI was as much as $300,000.*
*based on $150 ADR from Smith Travel Research Study **based on Constant Contact Industry Open Rate Study
}
Maximizing Email Marketing
After a banner year of trade show
marketing and contesting, the active
email list grew to 19,800 recipients,
with open rates 45.4% higher than
industry average.**
}
31,550
12%
Click-Through
Rate
30%
Open Rate
Amazing Facebook Growth
Reaching 21,100 fans, Facebook is a
powerful outlet for social influence.
With 88% of fans outside Ithaca
and 76% women, it reaches a prime
tourism audience.
}
Growth YoY
Active Fans
Sessions
Production
Costs
Ad
Conversions
Audience
Growth
Facebook
Fans
Digital Advertising
Brings 50k+ Web Hits
Visit Ithaca Web
Traffic Up 29% YoY
2,640,000 Desktop &
Mobile Page Views
3
