A record year in tourism
Redesigned Travel Guides
saves $30,000
Group Sales brings $2m in
visitor spending
Online chat pays dividends
for Visitors Center
Best ever: 356,000 room-nights and $53.6 million in hotel
revenue.
Efficient mini format is a hit with travelers, 100,000
copies distributed, second printing required.
Motor coach sales and hard-won Food Security
Conference lead to 73% increase in booked business.
New service doubles customer outreach, generating 861
bookings worth $166,000 in room revenue.
2015 Outlook: Here's What's Ahead
Another record breaker on tap for local tourism
Cornell 150th, busy IC Events Center, multiple conferences and strong economy point to a banner year.
Digital, social and tightly targeted
A new adaptive website, targeted social media and an increasing emphasis on digital advertising will allow the
Marketing Department to deliver messaging more efficiently than ever before—including in-market advertising to
support tourism events.
Upselling for ROI
Visitor Services is embarking on a trackable program to interact with more visitors, both in the office and
around the county, encouraging longer stays and greater spending.
Local Sales Outreach
In addition to its ongoing conference and motorcoach efforts, Group Sales is budgeting
increased presence on the hills and around town to foster customized group
tour itineraries, identify small association meetings and promote executive
retreats.
Year in Review: Four Things to Know
2014 Annual Report
