A record year in tourism
356,000 room-nights and $53.6m in hotel revenue.
An ecient new Travel Guide
Redesigned mini Guide saves $30,000 and is a hit with travelers:
80,000 copies distributed in the rst nine months.
An eective sales team
Group Sales brings $2m in visitor spending. Motor coach sales
and hard won Food Security Conference lead to 73% increase
in booked business.
An innovative Visitors Center
A new online chat service doubles customer outreach and pays
dividends. The new service leads to 861 room bookings and $166,000 in
room sales.
2012
2013
2014
2012
2013
2014
Desktop
Mobile
357,076
446,828
497,713
63,490
163,509
4,555
4,857
7,948
10,190
8,820
9,100
Visitor Center walk-in trac
increased 25% in 2014 with
Downtown (DVC) leading the
way in visitor growth. East
Shore Drive (ESD) trac also
increased despite closures
and repairs.
Website trac increased 29%
in 2014 with mobile trac now
accounting for 33% of all
VisitIthaca.com trac.
CVB Statistics
Website Trac Sessions
Walk-in Trac
31,550
2012
2013
2014
Leads Sent
Leads Booked
120
100
80
60
40
20
0
Group Sale Leads Sent vs. Leads Booked
