Your Convention and Visitors Bureau is proud to report that Tompkins
County enjoyed a record 2014 tourism season with 356,000 overnight
hotel stays generating $53.6 million dollars in room revenue. Combined
with dining, shopping and activities, total tourism spending will exceed
$177 million (when reported later this spring).
CVB sta took a leadership role in the eort, implementing ecient new
ways to market the community, nding new digital tools to enhance
visitor services and selling hard to close the deal on 73% more conference,
motorcoach and wedding group leads, compared to 2013.
While we can't track total visits generated by our $1.1 million 2014 budget,
we did count 8,628 overnight stays booked or contracted directly through
CVB programs. Using these sales as the most conservative possible
measure of performance, we can condently say the CVB's work led to a
minimum of $2.6 million in total tourism spending. Bottom line: Tompkins
County saw a minimum return of $2.36 for every dollar invested in its CVB.
Clearly the CVB's impact extended beyond this simple measurement and if
we could track conversions on the millions of consumer impressions
generated through web, PR, print, email, and individual contacts, the ROI
would be higher still. But for now, we're happy reporting $2.36. We only
wish our retirement accounts performed as strongly.
A Record Year in Tourism
CVB Director
Bruce Sto
OCC Rate*
Ave Daily Rate**
RevPAR
Supply
Demand
Revenue
2014 Lodging Market Performance
*Occupancy Rate **Revenue per available room
