Bark in the Park 5K in March:
Collaboration with Cornell Richard P. Riney
Canine Health. Visit Ithaca tabled during
event in Central Park and contributed to
the Dog-friendly Getaway in Ithaca raffle
prize with 500+ entrants, primarily a Cornell
Alumni audience.
NY Cider Festival in November:
Cider Festival hosted by NY Cider
Association at at City Winery Pier 57. Visit
Ithaca was a presenting sponsor of the event
with 500+ attendees, including a cider &
cheese pairing workshop featuring four
Tompkins County cider makers.
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M A R K E T I N G
Marketing Highlights
VisitIthaca.com
Actions Taken on Website:
Big Events and Campaigns
In-Person Connections with NYC
579,002
Sessions
397,962
Active Users
3 MIN 46 SEC
Average Session Length
1.5 MILLION
Site Views
Winter Campaign collab with Experience Cortland
· 111 clips (social, digital, TV)=10,470,700+ impressions
· Best Ski Resorts for Beginners in the NE (AAA Northeast)
· 3 co-hosted creator visits:
· Jessica Human & family @wechoseadventures
· 27 Instagram stories, 2 dedicated Instagram posts,
1 blog post
· Anna Hammerschmidt @comejoinmyjourney
· 41 Instagram stories, 5 dedicated posts,
1 blog post, TikTok post
· Sudipa Das @travelwithsudipa
· 277K Instagram followers & 194K TikTok followers
· 17 Instagram stories, 2 Instagram Reels
65,923
Total referrals to
partner websites
1,633
New Consumer
Email Sign-ups
Referrals to
accommodations
websites
Accommodation
searches using
BookDirect widget
32,090
8,416
BOOKDIRECT:
@WECHOSEADVENTURES
