Continued qualified lead generation growth and new opportunities
to explore the international and sports markets.
Represented Wine Waters Wonders at
IPW travel trade show, and I Love NY Sales
Mission to Germany and the UK.
Hosted a client luncheon for meeting
planners and receptive tour operators
at the Cornell Club in NYC as part of our
Spring Sales mission with the Retreat to
Ithaca tourism partners.
Hosted MPI Upstate NY Fall Focus
Innovation in Ithaca Conference.
This major community collaboration
brought dozens of meeting planners
to Ithaca, showcasing the fully
electric IDCC and our community's
ability to host large conferences.
Generated 28 Ithaca Downtown
Conference Center (IDCC) leads, resulting
in the booking of 7 IDCC conferences
for 2024-2025 through participation
in tradeshows and industry events.
Booked EIC
Potential Economic
Impact calc. (EIC)
157
2023
66
2022
Leads Booked
Leads Sent
62 35
$1,335,026
$861,310
$6,201,322 $3,308,1987
YEAR OVER YEAR
Worked to build sports facility inventory,
strengthened relationships with
higher-ed athletic departments, and
attended a Sports ETA Summit to build
relationships and learn more about
industry trends and best practices.
VISITITHACA.COM | 9
2023 SALES: COLLABORATION = RESULTS!
Visit Ithaca continued to offer sales support to the ASM Global Team at IDCC and we
successfully launched LinkedIn and Instagram social media channels.
