Issue link: http://visitithaca.uberflip.com/i/1534050
2023 MEDIA COVERAGE Through direct outreach, Visit Ithaca invited three content creators during the shoulder season, between December 2022 and March 2023. Content created & shared included: 5 blog posts and 20 social media posts highlighting 40 different partners. Visit Ithaca hosted six journalists in 2023 resulting in print & digital coverage in top tier publications, as well as numerous social media mentions. 8 Finger Lakes Wedding Venues for Unforgettable Upstate New York Nuptials Kelsy Chauvin, hosted in October 2023 4.6M average monthly digital unique visitors, cntraveler.com A fall weekend guide to upstate New York Rachel King, hosted in October 2023 47M monthly pageviews, fortune.com Waterfalls, Museums, and Gilded Mansions: A Guide to Leaf- Peeping Fun in New York State Kemi Ibeh, hosted in September 2023 25M monthly unique visitors, thrillist.com Collaborating with Content Creators Earned media all year long! Hosted Media Coverage Highlights Hunter Hulbert (hosted in March 2023) Epic Itinerary: Hidden Treasures of Ithaca 258K+ views 227K+ reach 3,900+ saves exceptional ENGAGEMENT More than a dozen social media posts & reels that highlighted Tompkins County attractions 55K+ views 5K+ likes Karina Benninger (hosted in December 2022) Other Notable Media Highlights Leveraging I LOVE NY: 15 themed blog posts included mentions for Tompkins County businesses & attractions DIFFERENT TOMPKINS COUNTY BUSINESSES & ATTRACTIONS WERE MENTIONED IN ALL MEDIA COVERAGE OF TOMPKINS COUNTY IN 2023. 25 additional web and print articles published as the result of Visit Ithaca's pitching stories and responding to media leads. Emily Scalzo (hosted in February 2023) Reel 1 Reel 2 18K+ likes 375+ comments Best Things to Do in Ithaca, NY @brianstrumwasser 97 Meeting Spaces Work to Keep the Earth Clean and Green Ithaca, NY Travel Guide VISITITHACA.COM | 8