Group Familiarization Tours
• Hosted 25 local front-line employees
on two group familiarization tours
• Visited 16 different partners
In 2023, the Visitor Experience team
attended 19 off-site events with an
estimated 20,300+ people in attendance.
Off-Site Events
TRAVEL GUIDES
SOCIAL MEDIA
545,329
SESSIONS
394,984
ACTIVE USERS
3 MIN. 47 SEC.
AVG. SESSION LENGTH
VISITITHACA.COM ACTIONS TAKEN ON WEBSITE:
Referrals to Lodging
Partners from Book
Direct widget
33,800+
Total Referrals to
Partner Websites
51,890+
New Consumer
Email sign-ups
1,600+
• 2,278 teachers and their guests
• 2,541 deal redemptions in February
• $209K estimated economic impact
• 123 out-of-state passholders
Ithaca Loves Teachers
2,989 INDIVIDUAL SIGN UPS
2,602 DEAL/PRIZE REDEMPTIONS
1,960 LOCATION CHECK INS
USERS FROM 30 DIFFERENT STATES AND 5 COUNTRIES
DIGITAL PASS PERFORMANCE
DIGITAL TRAVEL GUIDE VIEWS
4,391 TOTAL SESSIONS
1,455 UNIQUE READERS OUTSIDE OF NYS
3 min. 37 sec. AVG. SESSION LENGTH
IN ADDITION TO WEBSITE VIEWS
44.2K FOLLOWERS
1.6M ESTIMATED REACH
(ORGANIC & PAID)
42.5K CONTENT
INTERACTIONS
FACEBOOK
20K FOLLOWERS
127.6K ESTIMATED REACH
24.6K CONTENT
INTERACTIONS
INSTAGRAM
LAUNCHED IN OCTOBER
2500 VIDEO LIKES
400+ FOLLOWERS
TIKTOK
90,000
+
TRAVEL GUIDES
PRINTED & DISTRIBUTED
MARKETING HIGHLIGHTS
52% Out of Market
22% Attractions & Lodging in Tompkins Cty.
13% Visit Ithaca visitor centers
8% Cornell and Ithaca College
5% Local events & meetings
Our team engaged with our higher education
community at:
• Welcome student weekend
• Virtual Ithaca 101s
• Admission open houses
• Family and alumni weekends
Higher Education Events
VISITITHACA.COM | 7
FOR WATERFALLS CHALLENGE AND
ITHACA LOVES TEACHERS COMBINED
