Group Sales:
Increased focus on Academic
Conferences
600+ meeting planners/admins on both IC and CU cam-
puses exposed to CVB services to bring meetings home
to Tompkins County during Admin Celebrations initiative.
2016 Group Sales
By the
Numbers
Overnight bookings for Ithaca
and Tompkins County outpaced
the rest of Upstate New York and
the country as reflected in our
higher average daily rate and
occupancy.
Digital
#1 referral to VisitIthaca.com is Facebook (18.5%)
4th quarter search program focused on Sun-Thurs winter
stays yields 1,217 leads and lets us know that events are
king!
2016 Social Growth
The Magic of Media
16 visiting journalists + 7 NYC deskside appointments =
123 media placements and 213.2 million reach!
One well-placed deskside media appointment in NYC
resulted in 70+ national and international news outlets
about Wizarding Weekend alone.
Traffic
An integrated approach to interacting with visitors has
produced a 65% increase in visitor touchpoints, from just
over 45K interactions in 2015 to 75,292.
2016 Visitor Center Touchpoints
2016 Lodging Market Performance
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