Issue link: http://visitithaca.uberflip.com/i/635370
2015 was a foundational year for Chamber marketing in every sense of the word. When we worked to establish a marketing plan in the beginning of 2015, we were building something new. Our team worked hard to create a marketing scheme that was, in essence, a rst draft. We had what every marketing team dreams of – a completely clean slate to ll with whatever we could dream up. This past year, the Chamber marketing strategy focused on increasing opportunities to help our members tell their stories and promote their businesses. We built a blog into our website to give our members the opportunity to more easily share what was published about them in the Chambergram. We launched a new, multi-platform advertising campaign to allow members even more ways to get their message out to the community. We've made it easier to boost business with the CFCU Chamber Advantage program, a website and promotional program that allows members to oer a deal to entice customers into their stores. The work we accomplished in 2015 will serve as a building block for bigger and better things in 2016. I'm eager to continue expanding our marketing program this year and nd more creative ways to showcase the amazing array of members we have. In the meantime, please continue to share with us your ideas, your talent and your stories. I'm looking forward to continue working with you this year! Building a Foundation Membership and Marketing Coordinator Cassandra Jenis Social Media Statistics Website Statistics 46,215 Sessions this year Facebook likes are up 35% in 2015 92,747 Pageviews 34,959 Unique users 3,452 clicks from social media sites to the website: 3,227 from Facebook 175 from Twitter 50 from LinkedIn and others 25.7% 74.3% Returning Web Visitor New Web Visitor