Ithaca/Tompkins County


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A record year in tourism Redesigned Travel Guides saves $30,000 Group Sales brings $2m in visitor spending Online chat pays dividends for Visitors Center Best ever: 356,000 room-nights and $53.6 million in hotel revenue. Efficient mini format is a hit with travelers, 100,000 copies distributed, second printing required. Motor coach sales and hard-won Food Security Conference lead to 73% increase in booked business. New service doubles customer outreach, generating 861 bookings worth $166,000 in room revenue. 2015 Outlook: Here's What's Ahead Another record breaker on tap for local tourism Cornell 150th, busy IC Events Center, multiple conferences and strong economy point to a banner year. Digital, social and tightly targeted A new adaptive website, targeted social media and an increasing emphasis on digital advertising will allow the Marketing Department to deliver messaging more efficiently than ever before—including in-market advertising to support tourism events. Upselling for ROI Visitor Services is embarking on a trackable program to interact with more visitors, both in the office and around the county, encouraging longer stays and greater spending. Local Sales Outreach In addition to its ongoing conference and motorcoach efforts, Group Sales is budgeting increased presence on the hills and around town to foster customized group tour itineraries, identify small association meetings and promote executive retreats. Year in Review: Four Things to Know 2014 Annual Report

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