Ithaca/Tompkins County


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Looking Forward: 2015 Goals Ithaca/Tompkins County Convention & Visitor's Bureau Staff Bruce Stoff • Director Mary Rachun • Director of Sales Sarah Imes • Sales Manager Kristy Mitchell • Integrated Marketing Manager Jodi LaPierre • Visitor's Services Manager Rachael Atkins • Asst. Visitor's Services Manager More Efficient Marketing More Local Outreach More ROI from Visitors Services 8 Group Sales: Emphasize midweek group tours to meet or exceed the 13 tour companies that included Ithaca itineraries in their catalogs in 2014. To increase local service and maximize potential conference bookings, conduct 24 biweekly sales blitzes on campus at Cornell, Ithaca College, TC3 and in the community. Visitors Services: Encourage longer stays and increased visitor spending (upselling) by instituting an incentivized sales program. Expand its reach by attending more local events and by using new outreach technology. Marketing: Report individual ad campaigns, click-through rates, share rates and web visits to increase consumer engagement and effectiveness. Continue to promote midweek room sales to surpass the $300,000 generated in 2014. Increase impressions of web impressions, social media impact, and public relations exposure.

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