Top-Performing Ad Creative
These ads earned the most engagement. Understanding what worked informs future creative development.
MEETINGS & EVENTS
"Plan Something Gorges" Carousel
Multi-image LinkedIn carousel showcasing
venues, dining, and outdoor activities. Carousel
format consistently outperformed all other
formats on LinkedIn.
Top LinkedIn format
"Plan for Local Flavor" Carousel
Experience-focused carousel highlighting food,
craft beverages, and team -building activities.
Resonated strongly with event planners.
Strongest engagement
Programmatic Banners
"Plan Your Event in Ithaca" and "Meet Ithaca"
display banners delivered awareness at scale
across targeted websites visited by DC -area
planners.
Best reach efficiency
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