Why Washington, DC?
Nonstop United Airlines Service
A 90-minute direct flight from Washington Dulles makes Ithaca one of the most accessible getaway options for the DC market.
CNN's #1 Town to Visit in America – Big Hook for DC
Third-party validation from CNN gives the campaign a powerful credibility hook that resonated strongly in ad creative.
High-Value Traveler Market
The DC metro area is one of the highest -income regions in the U.S., with a large base of weekend travelers and meeting
planners.
Dual Leisure + Meetings Opportunity
DC's concentration of associations, nonprofits, and government agencies creates a strong pipeline for meetings and events
business alongside leisure.
2
