This year, the Visitor Experience Department received a
New York State Tourism Industry Association's Tourism
Excellence Award for its work beyond the visitor centers, including
off-site activations and the Ithaca Loves Teachers promotion.
52,444
2025 Visitor Experience Touchpoints
In 2025, we served visitors
from all 50 states and
over 75 countries.
The number of countries is
impressive, given how the
geopolitical climate affected
international travel in 2025.
We saw a drop of 50% in
international visitor touchpoints
and an overall slight decline
in visitation this year.
2 0 2 5 A N N U A L R E P O R T | 1 1
V I S I T O R E X P E R I E N C E
Award-winning team
68%
20%
7.5%
3.5%
Walk-in traffic to
visitor centers
Off-site events
Travel guide
requests
Web chat
and phone
"I live here, and was just mentioning yesterday
how every day of life here is like a dream
vacation. I never tire of the culture, scenery, or
people, and never take it for granted."
- S. Salch via Facebook
